The style of a logo determines how a brand is perceived. Choosing the right category depends on the brand’s name and the message it wants to convey:

1. Iconic or Symbol-Based Designs: These use specific imagery or shapes to represent the brand without necessarily using text. They are highly effective for global brands where the symbol becomes synonymous with the service provided.

2. Typography-Focused Marks: These rely on the creative arrangement of letters, either using the full company name or just the initials. This style is ideal for businesses with a strong, memorable name that they want to emphasize through custom fonts and colors.

3. Integrated Brand Marks: This style blends both text and imagery into a single, cohesive unit. It offers the most versatility, as the elements can often be used together or separately across different platforms while maintaining a consistent brand identity.